International marketing

Photo by Judy Feuerbach Geneva, Switzerland

Marketing Capabilities

Strategic business and market plan development

A clear, comprehensive business plan and market strategy is critical in achieving company goals, maximizing profitability, meeting customer needs and garnering competitive leadership in the current ever-changing global economy.

Using fact based research and strategic insights, I provide actionable strategic business plans to meet company goals and objectives.

For details about business and market plan development, click here.

Global product and brand management

Strong brand recognition and brand equity are key assets for any organization. Brand recognition can provide greater customer loyalty, increased profitability and competitive advantage.

Whether building a new brand, refining an existing brand, extending a national brand to a global brand or measuring brand contribution, Judy can assist in building an effective customer-centric branding program for the company, product line, product or services.

For details about global product and brand management services, click here.

Channel marketing

A strategic and integrated approach to managing channels is critical to developing long term relationships, actualizing customer service and product image objectives and achieving competitive advantage.

Strategic global channel management plans can ensure optimal distribution, product management, pricing, promotion, customer service and profitability.

For details about my channel marketing and management plan capabilities, click here.

Marketing communications

In order for brand recognition to increase customer loyalty, profitability and competitive advantage, the brand messages must be communicated to your targeted market, remembered and recognized.

Increasing competition for customer attention necessitates innovative, creative and effective communications. Stand out from the clutter!

Click here for details about my strategic marketing communication tools for long term brand building plans and for short term business building.

Multinational campaign development

Multinational and multicultural marketing campaigns have unique requirements to ensure a successful outcome. Stories of failed marketing strategies due to cultural, language or government regulation abound.

To avoid pitfalls and ensure success, let me provide target market assessment and multinational marketing plans to define optimal strategies for entering a new or growing existing international business.

For more information about Judy Feuerbach, click here.

Contact Judy Feuerbach.

Judy Feuerbach
	International Marketing
	Product Globalization
	Business Development