Photo by Judy Feuerbach Geneva, Switzerland

Global Product and Brand Management

Strong brand recognition and brand equity are key assets for any organization.  Brand recognition can provide greater customer loyalty, increased profitability and competitive advantage.   

A brand or product management plan is the strategic foundation that

  communicates identity, vision, positioning, quality, and differentiation

  ensures that the brand or product voice, message and image
      are consistently executed

  maximizes volume and profitability across all channels  

Whether building a new brand, refining or renovating an existing brand, extending a national brand to a global brand or measuring brand contribution, Judy Feuerbach can assist in building an effective customer-centric branding program for the company, product line, product or services. 

Judy Feuerbach can provide:

  Existing brand or product assessment

 Market awareness
 Brand loyalty - customer satisfaction
 Market perceptions of the brand
 Competitive status
 Brand pricing, profitability, performance
 Existing product volume, profitability and market share evaluation
     and recommendations for improvement

  Brand or product management plan

 Short and long term objectives to maximize profitability, volume,
     growth and customer satisfaction
 New product development, launch, life cycle planning,
     and product marketing roadmap
 Competitive planning
 Pricing strategies and recommendations
 Partnering and channel strategies
 Promotion planning (incentive programs, promotional campaigns,
     advertising, and marcom programs)
 Forecasting
 Product improvement recommendations to better meet client
     needs or further enhance brand
 Brand or product marketing program recommendations
 Creative program, including creative development, product/brand
     identity, media, event planning, marcom, web development
     and execution recommendations

  All plans I develop are actionable and include:

 Reporting and analytics, including ROI measurement
     recommendations

 Tactical implementation plans

 Mechanisms to identify and capture future market opportunities

For more information about Judy Feuerbach, click here. 

Contact

Home | About | Capabilities | Business Plans | Marketing Plans
Global Product Marketing | Global Brand Management | Channel Marketing
Marketing Communications | Multinational Campaign Development | Industry Experience 

Copyright (c) 2003 - 2008 by Judy Feuerbach, San Bruno, CA. All rights reserved.