International marketing

Lady

Photo by Judy Feuerbach Geneva, Switzerland

Multinational marketing, product globalization
& global business development

Multinational and multicultural marketing campaigns
have unique requirements to ensure a successful
outcome. Stories of failed marketing strategies due to cultural, language or government regulation abound.

Judy Feuerbach has over 20 years experience in multinational marketing, product globalization and international business development.

Avoid the common pitfalls and ensure success, let Judy Feuerbach provide an international market assessment, develop multinational marketing plans that define optimal strategies for entering a new market or for growing an existing international market for your product or service.

Graphic design and photo by Judy Feuerbach

My capabilities include:

Market Assessment

Market characteristics (environmental, economic, market size,
      distribution channels, etc.)

Competitive assessment (products, pricing, costs, sales
     coverage, distribution and customer loyalty)

Cultural and customer needs (attitudes, language,
     brand/trademark meaning, and customer service needs)

Legal considerations

Brand, trademark and IP availability, laws and protection
Tariffs, taxes
Product regulations, packaging requirements, advertising
     restrictions, etc.

Business plans

Marketing plans

Brand or product assessment for target markets

Brand or product management plan

Channel management/marketing program development

Competitive Strategy

Marketing communications program

Long term brand building
Short term business building

Export and logistics support

All plans are actionable and include:

Reporting and analytics, including ROI measurement
     recommendations
Tactical implementation plans
Mechanisms to identify and capture future market opportunities

For more information about Judy Feuerbach, click here.

Pour plus d'informations sur Judy Feuerbach, cliques ici.

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