Photo by Judy Feuerbach Geneva, Switzerland

Multinational marketing, product globalization 
& global business development

Multinational and multicultural marketing campaigns
have unique requirements to ensure a successful
outcome.    Stories of failed marketing strategies due to cultural, language or government regulation abound.  

Judy Feuerbach has over 20 years experience in multinational marketing, product globalization and international business development.  

Avoid the common pitfalls and ensure success, let Judy Feuerbach provide an international market assessment, develop multinational marketing plans that define optimal strategies for entering a new market or for growing an existing international market for your product or service.     

Graphic design and photo by Judy Feuerbach

My capabilities include:                                       

  Market Assessment

  Market characteristics (environmental, economic, market size,
      distribution channels, etc.)

  Competitive assessment  (products, pricing, costs, sales
     coverage, distribution and customer loyalty) 

  Cultural and customer needs (attitudes, language,
     brand/trademark meaning, and customer service needs)

  Legal considerations 

 Brand, trademark and IP availability, laws and protection
 Tariffs, taxes
 Product regulations, packaging requirements, advertising
     restrictions, etc.

  Business plans

  Marketing plans

  Brand or product assessment for target markets

  Brand or product management plan

  Channel management/marketing program development

  Competitive Strategy

  Marketing communications program 

  Long term brand building
  Short term business building

  Export and logistics support 

  All plans are actionable and include: 

 Reporting and analytics, including ROI measurement
     recommendations
 Tactical implementation plans
 Mechanisms to identify and capture future market opportunities

Contact

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Global Product Marketing | Global Brand Management | Channel Marketing
Marketing Communications | Multinational Campaign Development | Industry Experience 

Copyright (c) 2003 - 2008 by Judy Feuerbach, San Bruno, CA. All rights reserved.