Photo by Judy Feuerbach Geneva, Switzerland

Channel Marketing

A strategic and integrated approach to managing channels is critical to developing long term relationships, actualizing customer service and product image objectives and achieving competitive advantage.   

Strategic global channel management plans can ensure optimal distribution, product management, pricing, promotion, customer service and profitability. 

Judy Feuerbach can provide channel marketing plans, such as:

  New partner or new channel development plan

  Identification of opportunities, strategic planning,
      and implementation and management plan

  Existing channel relationship management programs

  Research of existing channel performance, recommendations
      for improvement and identification of opportunities for
      improvement

  Channel pricing evaluation and pricing strategy
      recommendations

  Training, sales support, channel specific sales tools,
      lead management, commission tracking and partner/channel
      performance reporting system recommendations

  Channel market promotion programs

  Channel- or partner-specific promotions

  Joint promotional programs and partner activities

  Sales collateral materials

  Marketing communications such as press releases,
      newsletters, etc.

  Event/conference planning

  All plans are actionable and include:

  Reporting and analytics, including ROI measurement
      recommendations

  Tactical implementation plans

  Mechanisms to identify and capture future market opportunities

Contact
 

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